![](https://freight.cargo.site/t/original/i/356895d6780992f1724b9c40d8d0c7c1c408de4721697e30c99b474d8f4d9fea/agnes_thumb-temp.png)
Agnes Fragrance
WORK - IN - PROGRESS
CATEGORIES: visual, branding, UX, interaction, screen-based, WIP
KEYWORDS: unisex fragrance, e-commerce
I’m defining the visual branding and online user experience for Agnes, a unisex fragrance line launching in the near future.
Phase 01: VISUAL + MARKET RESEARCH
![](https://freight.cargo.site/t/original/i/e779d4a84196c2095e1575d242bdb55eb8cc4989842dedbd7758d3a6c9cf975c/Artboard-2.png)
![](https://freight.cargo.site/t/original/i/4732ca2aaa0f24b194a476c1b78e3835dd18e8a3e636859323cca64c555ffcfd/Artboard-4.png)
![](https://freight.cargo.site/t/original/i/bbf1d0d29fccc3e08dc0c937d673e18461aaeeaf33096dcca69be9d138f1220f/Artboard-4-copy.png)
Phase 02: LOGOTYPE EXPERIMENTATION
![](https://freight.cargo.site/t/original/i/f3b8db7ae96a0c7ac7d52ec9f20380c74a8bce729cf32c037476845fdab4a273/agnes-01.png)
![](https://freight.cargo.site/t/original/i/7fccba6adf6dd4bfc40059d5312b239e449ae5302f8131c9b0b2c300066eab5a/scans01_Page_20.jpg)
![](https://freight.cargo.site/t/original/i/58d1a4c44f3ef6c23cdf8033985068987ca0c09f782b95370a732324d5bca12e/agnes-05.png)
Phase 03: SKETCHING + LO-FI WIREFRAMES
![](https://freight.cargo.site/t/original/i/f72148b2854189fc3e6c8bb1704f5c40de8396797ef682428177091f5bc22333/IMG_0228.jpg)
![](https://freight.cargo.site/t/original/i/f72148b2854189fc3e6c8bb1704f5c40de8396797ef682428177091f5bc22333/IMG_0228.jpg)
![](https://freight.cargo.site/t/original/i/c12a2ccc77c9b40e960bfb740b9a9ef2c34e8f5b9aa81ad1c3b8827b7dffd0dc/IMG_0229.jpg)
![](https://freight.cargo.site/t/original/i/578b421548b6b3e77259d48352b861abc41cf67dc4bedb019f4b506dc13b7c03/agnes-UX-01.png)
![](https://freight.cargo.site/t/original/i/2073682f3262b0b15ca2633707d52ede62ee852c00bd16cd8018dfb0075a3613/agnes-UX-02.png)