WORK - IN - PROGRESS
CATEGORIES: visual, branding, UX, interaction, WIP
KEYWORDS: unisex fragrance, e-commerce
I’m defining the visual branding and online user experience for Agnes, a unisex fragrance line launching in the near future.
Phase 01: VISUAL + MARKET RESEARCH
Phase 02: LOGOTYPE EXPERIMENTATION
To align the visual identity with the “punk ethos” of rave posters, I altered the initial logotype selections using a xerox machine and digital document scanning.