PROJECT INDEX


Agnes Fragrance

WORK - IN - PROGRESS


CATEGORIES: visual, branding, UX, interaction, WIP
KEYWORDS: unisex fragrance, e-commerce

I’m defining the visual branding and online user experience for Agnes, a unisex fragrance line launching in the near future.  


Phase 01: VISUAL + MARKET RESEARCH


Phase 02: LOGOTYPE EXPERIMENTATION


To align the visual identity with the “punk ethos” of rave posters, I altered the initial logotype selections using a xerox machine and digital document scanning.

Phase 03: SKETCHING + LO-FI WIREFRAMES




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